ANALYSIS OF GROUNDNUT HAULM MARKETING IN SELECTED MARKETS OF KANO STATE, NIGERIA
DOI:
https://doi.org/10.33003/jaat.2025.1101.10Keywords:
Groundnut haulm,, Marketing Margin,, Marketing Efficiency,, Return on Investment,, Marketing channelAbstract
The study analysed the marketing of groundnut haulm in Badume and Rimin Gado markets in Kano State. Multi-stage sampling technique was used to select 97 respondents for the study. Data were sourced primarily by using questionnaire and were analysed using descriptive statistics, marketing margin, marketing efficiency and return on investment. Findings revealed that 100% of the marketers were males with mean age of 54.9 years, signifying they are in their energetic and active ages. They also had a mean household size of 18 persons, average groundnut haulm marketing experience of 26.2 years and one form of education or the other. The profitability analysis showed that groundnut haulm marketing was generally profitable and efficient in the study area. However, comparatively, marketing of the haulms was more profitable and efficient during the peak season (March to June) with a gross margin of N2,600 and efficiency of 156.52% per 120kg of groundnut haulm than during the off-season (July to October) with a gross margin of N1,950 and efficiency of 154.93%. The return on investment also showed a similar trend of N56.5 and N54.9 per naira invested for both the peak season and off-season, respectively. Marketers had problems of inadequate storage facilities, high transportation cost and lack of standardized measures in the market. It is therefore recommended that for more efficient deployment and utilization of market resources, government should provide basic market infrastructure such as adequate storage facilities, standardized measures and cheap and efficient means of transportation that can enhance more efficient and profitable marketing of the commodity in the study area.
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